Monday, August 4, 2008

Love Revolution

So I'm working at Kohl's. Today I worked for 7 and a half hours and heard the new Lenny Kravitz single "Love Revolution" 9 times. Techically, I only heard Lenny Kravitz's "Love Revolution" six times; the other three times I heard Mr. Kravitz's wonderful composition was a cover, sung by a woman, slowed down, and played on an organ (this is good-the key to any revolution is to cover all the marketing demographics; Lenny attracking the rockers, this woman the housewives).

I don't know what Mr. Kravitz is trying to accomplish here. I do know though that if you buy two pairs of Levi Jeans you get a free copy of Mr. Kravitz's new album. What is he trying to do here? Spread the word about the Love Revolution to people who don't usually buy his albums? Get rid of some cd's? Who knows, maybe this was how the French Revolution got started. For all we know, the Federalist papers came free with the purpose of two carts of Tea. Or for every 3 wigs. Wigs were very popular during the American Revolution, because Shampoo hadn't been invented, so most men went bald by 12.

The first five times, I thought, "this is so stupid." But by the ninth time, I gotta say, I'm actually kind of excited about the Love Revolution! Sure I have my doubts and questions, but nevertheless, I'm kinda pumped.



1 comment:

Michael Strickland said...

This is why I love marketing - it's the study of turning a person's rational thinking to goo.