Wednesday, June 11, 2008

Interested in Fashion?

I just saw a perfect advertisement.

It said, "interested in fashion?" That's it. Well, that's all that I remember. And there lies the beauty of it. It doesn't waste your time. It cuts to the point. It doesn't trick you with some frilly, clever slogan. You either are or you aren't. It did not waste much of my time. I did not have to think very hard about it. I am not interested in fashion, and thus, I did not click on it. If I were, I would have.

What I like about it was how succinct it was. It said everything it needed to in three words. It raised a question that the reader can easily answer. That's very rare these days. Ever since "Got Milk" came out, it's like there's this onslaught of ads that make you think. I don't know if I got milk at home; I think I do, but I don't really know. I have to think about how important milk is in my life. Not so is the

But yea, I'm almost positive "Interested in Fashion?" was made by a design company or school. Sure, I support fashion, but I don't think I really want to be a part of it. I don't think it would satisfy me.

Which is not to say anything bad about people who want to be fashion designers. I think that's wonderful. My friend Naveed does, and I think that's really cool. People gotta do what they love.

However, sometimes I wonder if "People gotta do what they love" is such good advice. Sure, it has inspired a lot of artists, actors and astronauts to follow their dreams; but seriously, what about child molestors? They love small children. Saying "People gotta do what they love" is pretty vague; a child molestor could interpret that as, "make love to children". And you know, he could use that as a defense in a court of law. Because the thing about advice or catch phrases or slogans or mottos or whatever you would classify "People gotta do what they love" as, they don't come with specific clauses or anything, you know? There's no asstoric at the end that says, 'does not apply to: child molestation, arson, murder, gang rape...'

But yea, that's what's great about "Interested in Fashion?" It requires no thought.

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